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Worksheet 5 - The Competition and Your Competitive Advantage
5

The Competition and Your Competitive Advantage

Would you like to send the completed form to yourself or someone else by e-mail? If so, please provide the following:

Your name:
Your e-mail address:
Address you wish to send the results to:

Complete the following list for each competitor in your market area. (Pick up your list from Worksheet 2)

  • Company:
  • Products/services:
  • Market area:
  • Sales volume (your best guess):
  • Market share (your best guess):
  • Distinguishing product or service characteristics (What do they do better than others? Consider quality, variety, customer service, environmental impact, reliability, etc.)
  • Greatest strengths (financial resources, key employees, location, distribution network, etc.)
  • Greatest weaknesses (poor management, heavy debt load, etc.)
  • Your biggest advantage compared with this company
  • How can you exploit your competitive advantage?
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