The Competition and Your Competitive Advantage

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Complete the following list for each competitor in your market area. (Pick up your list from Worksheet 2)

• Company:
• Products/services:
• Market area:
• Sales volume (your best guess):
• Market share (your best guess):
• Distinguishing product or service characteristics (What do they do better than others? Consider quality, variety, customer service, environmental impact, reliability, etc.)
  
• Greatest strengths (financial resources, key employees, location, distribution network, etc.)
  
• Greatest weaknesses (poor management, heavy debt load, etc.)
  
• Your biggest advantage compared with this company
  
• How can you exploit your competitive advantage?