Marketing Plan Outline
1. Summary
2. Company Analysis
- Who are you?
- Define your products and/or services
- What is your competitive advantage?
- Identify your existing market and target audience
- What do your customers like or dislike about you?
- Determine why customers are satisfied or dissatisfied with your product or service.
3. Product / Service
- Preform a SWOT anaylsis. What is SWOT?
- What makes your product/service different?
- What brings customers coming back to you?
4. Competitor Analysis
- Who are they?
- What products do their offer?
- What are their strengths and weaknesses?
- What were their sales last year?
- Define their products and/or services
- How are they different from you (good and bad)?
- Identify their markets and target audience
- What do they do to promote their business/product/services?
- How do the advertise?
- Estimate their promotion budget
- How do they respond (if at all) to your promotional efforts?
5. Market Research
- Define your likely market and target audience
- What are their characteristics
- Market size
- Geography (location, distribution feasibility)
- Physical characteristics (age, gender, education level, etc)
- Are there other markets that you have not tapped yet but could?
- Are there other niches or market segments to focus on?
Click the SWOT yourself tab to the right to continue through the Marketing Infromation Section
* What are the characteristics of these niches?
6. Marketing Goals and Objectives
- Set goals for your marketing program. It will help guide your efforts by keeping a focus.
- Where do you want to be a year from now?
- Sales objectives
- Market objectives
- Other goals
7. Marketing and Promotional Strategies
- You know where you want to go, so how are you going to get there?
- Defining your business' marketing mix
8. Action Plan
- How will you accomplish your goals?
- What strategic process will you develop and use?
- Develop a budget for your program
9. Evaluation
- There is a need to regularly evaluate marketing performance to assess your strategies. Positive indicators include:
- Increased sales
- Increased profits
- Customer satisfaction surveys
- Product visibility
- Tracking systems
- Client database: address/zip
- Code tracking: who buys what and when (this can be tracked by a code easily retreived from within the product or service)
Click the SWOT Yourself tab to the right to continue through the Marketing Infromation Section
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please contact info@bizinfonetwork.com with any questions or comments
(906)228-5571 ~ (800)254-2156 ~ PO Box 7009, Marquette, MI 49855
please contact info@bizinfonetwork.com with any questions or comments
(906)228-5571 ~ (800)254-2156 ~ PO Box 7009, Marquette, MI 49855